Pomona College Magazine
Volume 41. No. 2.
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Sake for the sake of sake
Forget sushi. Sake's on its own now.

By Lori DesRochers '06

Step into the sake boutique owned by Beau Timken ’88 on Hayes Street, and you are greeted with his booming welcome: “Are you sake drinkers?”

Whether you are a sake aficionado or have never touched a drop, Timken serves up the same enthusiasm. “Sake is so elegant, nuanced, powerful,” he says. “Once people have tasted sake, my job is done. Then they’ll want to know more.”

True Sake, which opened in 2003, is the first store in North America to focus solely on sake, a Japanese beverage brewed from rice, with an alcohol content slightly stronger than wine. The tiny store seems to glow from the inside—due to the radiance of the multicolored glass bottles and mod lighting, but also because of Timken’s warm demeanor.

Timken first tasted sake while living in Cape Town, South Africa, in the early 1990s. At a sushi bar, a group of Japanese fishermen offered him a sip of their cold sake, which they had brought to the restaurant. Timken fell in love with it. “I’m just a guy from Ohio,” says Timken. “But sake spoke to me.”

 Since then he’s been on a mission not only to provide sake to the American public but also to dispel the frequent misinformation about his favorite beverage.

He finds that most of his customers first taste sake at a sushi bar, where it is served piping hot, even though most premium sakes taste best chilled. The practice of warming sake dates back to the days when the only sake that reached our shores was so damaged that Japanese breweries didn’t want it. Bottles were shipped with instructions to heat before drinking in order to remove some of the sting.

At True Sake, where customers can find more than 200 varieties of sake, Timken advises customers to look at the instructive diagrams on the back of the bottle. Each contains information about whether it is best served chilled, at room temperature, warmed or hot. Even if all of the instructions are in Japanese, Timken can teach customers how to figure out what they are looking for.

Sake has been brewed in Japan for more than 1,500 years, but only recently gained popularity on this side of the Pacific. Part of what fascinates Timken about the drink is its simple composition; he is astounded by the complexity of flavors produced from only rice and water. One of the subtle factors that contribute to the taste of the completed beverage is the polishing of the outer layers of the rice kernel. The more a grain of rice has been milled, the higher the quality of sake it yields.

At his store in the trendy Hayes Valley shopping district, Timken arranges the bottles by their milling ratio, which is divided into three main categories: junmai, junmai ginjo and junmai dai ginjo. Sake in that last category—junmai dai ginjo—is made from the most finely-milled rice and therefore is considered the highest quality. The bottles are hung with markers so that customers can distinguish among the varieties, and Timken writes descriptions of the flavors and pairing suggestions in easy-to-comprehend language.

True Sake offers a variety of reservations only tasting events, from “Funky Sakes” and “Sake 101” to dinners with local chefs and explorations of high-end bottles. Timken recently coauthored a book called Sake: A Modern Guide, explaining the history and ritual connected with sake and offering a variety of recipes.

Timken says only 10 percent of his customers are sake fanatics; the other 90 percent are “disenfranchised wine people” looking for something new. He is skeptical of what he sees as the snobbery associated with wine drinking, and instead prefers for sake drinkers to invent their own language to describe flavors, and only drink what appeals to their own palate. As just-curious customers become converts, he prides himself on his ability to match customers with a particular kind of sake based on their taste in beer and wine—a unique practice that he developed through his own tasting experiences. “I’m the match.com of sake,” he says.


From Beau Timken ’88
Sake-Steamed Clams with Ginger
An elegant start to a meal, sake and clams are a typical Japanese pairing, but here a little
butter is used to enrich the broth. Although Kaffir lime-infused sake makes the dish even more aromatic, it’s perfectly delicious using non-infused sake too. Look for clams that are tightly closed with no cracks. Serve by itself, with a bit of bread for sopping up the juice, or even try it over noodles. Serves 4.
2 tablespoons butter
1 shallot, finely chopped (about ¼ cup)
1-inch piece fresh ginger, peeled and finely
chopped (about 2 tablespoons)
1 clove garlic, finely chopped (about
1 tablespoon)
1 cup Kaffir lime-infused sake
1 cup water
Kosher salt to taste
2 pounds live clams in the shell, scrubbed
clean
2 green onions, green parts finely sliced

In a pot over medium heat, melt the butter. Add the shallot, ginger and garlic, and cook until translucent, about 5 minutes. Add the sake, water and salt to taste (taking into consideration the clams will release their juices, adding their briny flavor). Bring to a simmer and let cook 5 more minutes. Add the clams, cover and simmer for 5 minutes or until the clams open. Serve hot, scattered with green onions, placing an empty bowl on the table for discarded shells.
From Sake: A Modern Guide, by Beau Timken and Sara Deseran
©Copyright 2007
by Pomona College
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