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Los Angeles Times Profiles Award-Winning Fashion Brand Started by Josia Lamberto-Egan '00

Pomona alumnus Josia Lamberto-Egan '00 and three other twenty-somethings have made a big splash with their Newport Beach-based fashion label, Trovata. In an in-depth Sunday profile, the Los Angeles Times chronicles "The Boys in the Brand," highlighting their entrepreneurial adventures since winning the Council of Fashion Designers of America/Vogue Fashion Fund prize for promising upstarts, landing $200,000 and 12 months of business mentorship.

Production Director Lamberto-Egan describes Trovata's clothes as classic preppy "with a little bit of a beachy, artistic twist on them." Each fashion season, the Trovata team comes up with an elaborate "back story" to build their clothing line around. For Fall '06, they hired a writer to pen a 45-page noir detective-themed novella,  "A Mountain Spelled Murder."

The fashion venture has roots at the Claremont Colleges, where Pomona College's Lamberto-Egan, who had a side business selling T-shirts, met John Whitledge, a Claremont Kenna student "and before long the two had decided the polo shirt was in need of a remodel," according to the Times.

An International Relations major who had transferred to Pomona from Stanford, Lamberto-Egan says the fashion business isn't all glamour as he gets into the nitty-gritty details of stitches and zippers while traveling to overseas producers in Asia and South America. But sometimes it is glamorous -- like when he met Jennifer Lopez.

Lamberto-Egan says Pomona's Career Development Office helped steer him in the right direction. He had planned to follow fellow International Relations majors into consulting work after graduating, but tests he took at the career center showed he was better suited to art or design. "They were right," he says.