1. First Steps
  2. Permissions
  3. Admin Roles
  4. Promoting Your Page
  5. Moderating Comments
  6. Insights (Analytics)
  7. Next Steps

First Steps

1. Select two to three staff and faculty members to be administrators. They need Facebook profiles and must be comfortable using their personal accounts for this work-related duty. Students may be added later to help out, but you should have at least two long-term staff or faculty members as your main administrators. When one of the people goes on vacation, sabbatical or other leave, you need to consider back-up, even in summer. Two regular administrators, plus one back-up, should provide adequate coverage. If you do not have three people available, Carla Guerrero in the Office of Communications can act as an administrator.

2. Visit this page while signed into Facebook. Select "company, organization or institution." Then, select Education from the pull-down and enter a page name. Include Pomona College in the title, i.e., "Pomona College Department of English" or "Pomona College Museum of Art."

3. Agree to the terms and conditions. You may review those here: www.facebook.com/page_guidelines.php.

4. Upload a profile image. The image should be square and around 180x180 pixels. Be aware that Facebook will crop the image slightly so make sure any text or important information isn't near the edges of the image. Also be aware that this profile image is used on both your Page and as a post icon, so make sure it's readable at a smaller size. Contact the Communications Office if you would like help developing an image. 

5. Fill in your "about" information. For example: "The official Facebook Page of the Pomona-Pitzer Sagehens." Include a link to your department or office website, and any other pertinent links (like Twitter).

6. Choose a unique Facebook web address. This is the part of the web address after www.facebook.com, like www.facebook.com/pomonacollege. You could choose something like /PomonaPsychology or /PomonaDining. This is a really great steep to complete as it will give you a short, memorable URL to share in print or email.

7. Add a cover image. While your Page seems complete, you are not quite done. Once you are on your Page, click "add a cover image" (on the right side of the Page, below the admin panel). A cover image is the large banner that stretches across the top. It should be at least 851x315 pixels. Anything larger or smaller, Facebook will shrink or stretch it accordingly. Stretching will distort the image. Contact the Communications Office if you would like help creating an image.

8. Add other admins to the Page. You must have at least one back-up admin who is a permanent staff or faculty member. Please see our Admin Roles section below for more information.


It is fine to use the default permissions and settings that Facebook gives your Page, but it's a good idea to understand what these settings are. You can access this information through the "Edit Page" pull-down menu on the top right side of your admin panel. 

While you can restrict your page by country and age of viewers, you probably won't want to. So the most important permissions you'll want to focus on are related to posting, tagging and messages.

  • You can allow people to post and add photos to your page, and these posts will appear near the top of your Page.
  • You can allow people to tag photos you post.
  • You can let people send you (i.e., your page) private messages.

The default for all of these permissions is "yes," and we suggest you keep that default to allow conversation, openness, and increased community on your Page.

Admin Roles

There are five different admin roles on Facebook. The first two are the most important:

  • Manager. A manager can do everything (edit the page, add new admins, create posts, view insights, deal with comments). Only staff and faculty should be managers.
  • Content Creator. A content creator can do everything a manager can except assign new or change administrative roles. This is appropriate for student workers or volunteers.
  • Moderator. A moderator cannot create new content or edit the page, but can respond to and delete comments. You may only need a moderator if you find your page is exceptionally popular.

The other two roles are Advertiser and Insights Analyst. It is very unlikely you will ever have people in these roles, but you can visit https://www.facebook.com/help/?page=394501407235259 to learn more about the roles.

Adding a New Admin

To add a new admin, ask the person to "like" the Page. On the bottom left side of the Admin Panel, you will see a box with New Likes. Click "see all." From the box that pops up, you can select a person to make them an admin. Alternately, you can go to Edit Page > Admin, scroll to the bottom and enter someone's name or email (the one attached to their Facebook account). Then you may adjust their admin role.

Moderating Comments

Anytime you have an open community, you may receive comments that you do not like. Before deleting or responding, it is important to recognize the nature of the comment.

  • Is it argumentative or critical toward your department or the College? As a community, we support the right of all of us to disagree with each other. As a liberal arts college, we encourage civil discourse about differing views. If you do respond, be sure to be civil and factual. Oftentimes, you will find that other community members will respond to the commenter, beginning a discourse--a sign of an interested and engaged community--which also alleviates the need for you to personally respond.
  • Is it abusive or obscene? Delete at your discretion. You may refer to our own site commenting policy for guidance.
  • Is it spam? If a local business or other company posts on your page, delete the post at your discretion. If it's related and of use to your community, great. But if is not pertinent and they are just using your Page as an advertising platform, it is spam.

Promoting Your Facebook Page

Why Did Only 47% of My Fans See My Post?

Facebook will tell you exactly how many people saw each post on your Page. You can view this number (both the amount of people and the percentage among your fans) below each post or in Insights. But why aren't 100% of your fans seeing every post?

Facebook has an algorithm that decides that if you do not regularly interact with a Page or even one of your friends, you are not interested in seeing their posts on your news feed. Additionally, people may "hide" your posts from appearing in their news feed.

Virality of a post can help increase its appearance in your fans' feeds. If a person likes or comments on your post, their friends may see that activity in their news feed and, therefore, your post. So keep your posts interesting and encourage your co-workers and students to interact with your Page.

Once you have made a department or office page, the real key is learning how to best sustain it.

  • Post! Create a few posts before you begin to invite people to your page. Post recent articles by professors, accomplishments by alumni or students, photos, etc. Use your imagination. If you were an alumni or current student or parent, what would you want to know about the daily life of your department? 
  • Invite and promote. Send out a special email to your department's staff and students announcing your new Page, and request that they like it and pass it along to interested friends and former students. Include the link on all printed event promotions. Include it in your email signature, and have your department's staff and faculty do the same. Email carla.guerrero@pomona.edu so she can include it on the master list of Facebook Pages and promote it via the College's official channels. Ask professors to mention the Page to students at the beginning of each semester, and to tell alumni they are in contact with about the Page.
  • Add a "like" button to your website. Contact the Office of Communications to add an official Facebook "like" button to your department or office website. 

Insights (Analytics)

Insights are Facebook's analytics or statistics. By delving into your Insights, you can see which posts are the most popular and engaging (i.e., people interacted with it. ) You can reach your Insights from the bottom middle of your Admin panel. We're not going to go into very much detail with Insights, but by clicking on the little question marks next to each type of "insight," you can discover what they measure.

Next Steps

Understanding these features and nuances of Facebook can take your Page to the next level.

  • Photo galleries vs. single photos. To post a single photo, go to the status box and click photo/video. To upload an entire album (which can then be shared as a post later), go to your photos app and load multiple photos from there.
  • Proofread your posts. You can delete a post or change the time on it, but you cannot actually edit the text. Trust us: Students and alumni love pointing out grammatical errors and typos.
  • Decide if you want to add Apps to your Page. Apps are the small photos next to your Page's description. You can have photos, "likes," events, a Twitter feed, and other items. To discover what you can add, click on the arrow at the far right, which will display empty app slots. Then, click on the plus sign to see what you can add. Most Pages will be fine with photos, likes and events. NEED SCREENSHOT 
  • Acting as your Page, "like" other Pomona Pages. This offers a great way to cross-promote our Pages. To use Facebook as your Page, go to the top of your admin panel, select "edit page" and "Use Facebook as [your page]." Then, visit our list of Pomona College-related Facebook Pages and "like" them.  
  • Fill in Your Timeline. Facebook added the Timeline feature earlier this year. It is on the far right of your Page. You can scroll through past posts, but you can also add important events in the life of your office or department, if you wish, like its founding, a visit from an important speaker, the refurbishment of your building--things like that. These are called Milestones. To add a Milestone, go to where you would add a post and click on Milestone instead. 
  • Featuring posts. Hover over the top right corner of a post and a little box with a star and a pencil will appear. Click on the star and it will cause a post to stretch across both columns on your Page.
  • Post as yourself on your Page. If you "like" a post on your Page, it will show up as your Page liking the post. To change this, visit Edit Page > Manage Notifications. Uncheck the top box under "Posting Preferences" and save those changes. (Note: This is completely different than using Facebook as your Page. This only pertains to your actual Page and is a permanent change.)