Project Series 48: Andrea Bowers: #sweetjane featured in Elephant Magazine

The jam-packed nature of art fairs means even incredibly strong works often get little more than a moment's look in. Amidst the 10-second-wonder booths of Art Basel, we were pleased to find a single artist exhibit that held our attention for the duration, at Susanne Vielmetter Los Angeles Projects.

From afar, Andrea Bowers #sweetjane appears to be a simple comment on modern technology and youth communication - which in some ways, it is. Large, blue rectangles are wall mounted on three walls of the booth, covered with the instantly recognisable white font of messenger conversations. The text is perfectly straight and uniform, which is a technical feat in itself as these are all produced by hand.