Caltech experimental psychologist and cognitive neuroscientist Shinsuke Shimojo will deliver a lecture titled, "Cultural Differences, Implicit Cognitive Processes and Safety of Nuclear Energy" on Thursday, Feb. 21 at 4:15 p.m. at Pomona College (Hahn 101, 420 N. Harvard Ave., Claremont).

Shimojo, an expert in visual perception, sensory integration and development, and decision-making in humans will describe several relevant aspects of implicit cognitive processes and what went wrong in the energy policy and the safety management at nuclear plants in Japan. He will do so by exploring the dichotomy between individualism in Western cultures vs. collectivism in East Asian cultures, which has long been the cardinal axis of research and debate in comparative cultural-neuropsychology.

Shimojo is the principal investigator at the Shimojo Psychophysics Laboratory at Caltech, which aims to bridge the gap between cognitive science and neuroscience and examines how the brain adapts to real-world constraints to resolve perceptual ambiguity and to reach ecologically valid, unique solutions. The laboratory applies quantitative psychophysical techniques to understand human implicit and social behaviors, with technical applications, including eye tracking, Transcranial Magnetic Stimulation (TMS) and Electroencephalography (EEG), as well as more traditional psychophysical paradigms. The laboratory also focuses on crossmodal integration and visual preference/attractiveness decisions.

Among his publications, Shimojo is co-editor of the Oxford Series in Visual Cognition volume, The Science of Social Vision (2010).

His recent awards include the 2008 Nakayama Grand Prix, for significant contributions to science of emotion and the 2004 Japanese Neuroscience Society's Tokizane Memorial Award for discovery of new perceptual phenomena related to visual contours and surfaces, as well as investigation.

Shimojo earned his bachelor's and master's degrees from the University of Tokyo and his Ph.D. from MIT.

For more information, contact: or (909) 621-8933.