Gary Yeritsian

Visiting Assistant Professor of Sociology
With Pomona Since: 2020
  • Expertise


    Gary Yeritsian is a social theorist and sociologist of culture. At Pomona College, he teaches courses on theory, culture, media, interaction, and consumption. He has also taught at UCLA and the University of Minnesota Duluth.

    Yeritsian has published on a range of topics, including Web 2.0 platforms and users, sports fandom, the new spirit of capitalism and Nietzschean thought. Much of his work foregrounds the notion of ‘participation from above and below’ to make sense of the contested dynamics of audience participation in contemporary media.

    A passionate teacher, Yeritsian’s pedagogy emphasizes student participation and aims to equip students with critical tools for understanding themselves and the world around them.

    Research Interests

    • Media audiences
    • Media platforms
    • Brands and consumption
    • Social thought

    Areas of Expertise

    • Classical Theory
    • Contemporary Theory
    • Media
    • Culture
    • Interaction
  • Work


    Gary Yeritsian (2019). Freedom Above Things: Nietzsche and the Artistic Critique of Capitalism. Critical Sociology. Vol. 45(2) 227–238. DOI: 10.1177/0896920517750743.

    Gary Yeritsian (2019). Marxism, Anarchism, and the Nietzschean Critique of Capitalism. In: Christine A. Payne and Michael James Roberts (eds) Nietzsche and Critical Social Theory, 208-25. Brill.

    Gary Yeritsian (2018). Participation From Above and Below: Brand Community and the Contestation of Cultural Participation. Journal of Consumer Culture. DOI: 10.1177/1469540518787576.

    Gary Yeritsian (2018). ‘Capitalism 2.0’: Web 2.0 Manifestoes and the New Spirit of Capitalism. Critical Sociology Vol 44(4-5) 703–717. DOI: 10.1177/0896920517691109. 

    Gary Yeritsian and Joshua Bloom (2013). Black Power Movement (United States). In: David Snow, Donatella Della Porta, Bert Klandermans, and Doug McAdam (eds) Blackwell Encyclopedia of Social and Political Movements.

  • Education


    Ph.D. (2019) Sociology

    B.A. (2009) History

  • Awards & Honors

    Awards & Honors

    UCLA Dorothy L. Meier Dissertation Fellowship (2018-9).

    UCLA Mangasar M. Mangasarian Scholarship (2018-9, 2015-16, 2012-13).

    UCLA Sociology Departmental Fellowship (2017-18).

    UCLA Department of Sociology Excellence in Teaching Award (2017, 2016, 2015, 2014).

    UCLA Graduate Summer Research Mentorship (2013, 2011).

    UCLA Graduate Research Mentorship (2011-12).