Mark Andrejevic

Professor of Media Studies; On leave Fall 2020

mark.andrejevic@pomona.edu

Office:

Crookshank Hall

(909) 607-1496

With Pomona since:

2014

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Expertise

Mark Andrejevic is a media scholar who focuses on digital media, surveillance and data mining in the digital era. He is particularly interested in emerging forms of social sorting and automated decision-making associated with the online economy. He believes regulations for controlling commercial and state access to and use of personal information will become an increasingly important topic in coming years, and that the academy has an important role to play in finding ways to take advantage of new technologies while preserving a commitment to democratic values and social justice. His latest book, Infoglut: How Too Much Information Is Changing the Way We Think and Know (2013) explores the social, cultural and theoretical implications of data mining and predictive analytics.

Andrejevic is also the author of Reality TV: The Work of Being Watched (2004), which applies critical theory to the example of reality TV to explorethe changing character and portrayal of surveillance in the digital era, and iSpy: Surveillance and Power in the Interactive Era (2007), which examines the deployment of interactive media for monitoring and surveillance in the realms of popular culture, marketing, politics and war.

He frequently presents his work at academic conferences and in keynote talks, and his work has appeared in a range of edited collections and academic journals including Television and New Media; New Media and Society; Critical Studies in Media Communication; and Theory, Culture & Society.

His current work explores the relationship between drone technologies and automated forms of surveillance, data-processing, and response.

Areas of Expertise

MEDIA

Digital Media
Popular Culture
Reality TV

SURVEILLANCE

Drones
Data Mining: Big Data

CRITICISM

Critical Theory

Research Interests

The ways in which interactive media double as technologies for monitoringand surveillance
Public awareness of and concerns about online monitoring

Mark Andrejevic's research studies the changing role of surveillance in contemporary culture with an emphasis on interactive media and popular media. His work develops a critical theoretical approach to the political economy of monitoring in the digital era, focusing on the power asymmetries associated with who has access to data about whom and how this is put to use for economic and political ends.

Work

Books

Infoglut: How Too Much Information is Changing the Way We Think And Know. London, New York: Routledge, 2013.

iSpy: Surveillance and Power in the Interactive Era. Lawrence, KS: The University Press of Kansas, 2007.

Reality TV: The Work of Being Watched. Lanham, Maryland: Rowman & Littlefield Publishers, 2004.

Peer-Reviewed Articles

Andrejevic, M., Hearn, A., & Kennedy, H. (2015). Cultural studies of data mining: Introduction. European Journal of Cultural Studies, 18(4-5), 379-394.

Andrejevic, M. (2015). Personal Data: Blind Spot of the “Affective Law of Value”?. The Information Society, 31(1), 5-12.

Andrejevic, M., & Burdon, M. (2015). “Defining the Sensor Society.” Television and New Media, 2015. (pre-published online in 2014), pp. 1-18.

Andrejevic, M. (2014). “Wikileaks, Surveillance, and Transparency.” International Journal of Communication, 8, pp. 2619–2630.

Andrejevic, M., & Gates, K. (2014). “Big Data Surveillance” (introduction to theme issue). Surveillance & Society, 12(2), pp. 185-196.

Andrejevic, M. (2014). “Big Data, Big Questions: The Big Data Divide.” International Journal of Communication, 8: pp. 1673-1689.

Andrejevic, Mark. (2012). "Brain whisperers: Cutting through the clutter with neuromarketing."Somatechnics 2, no. 2, pp. 198-215.

Andrejevic, M. (2011). “The Work That Affective Economics Does,” Cultural Studies, 25:4-5, pp. 604-620

Volcic, Z and M. Andrejevic (2011). “Nation Branding in the Era of Commercial Nationalism.” International Journal of Communication, 5, pp. 598-618.

Andrejevic, M. (2011) “‘Securitainment’ in the Post-9/11 Era,” Continuum 25 (2), pp. 165-175.

Andrejevic, M. (2010). “Surveillance and Alienation in the Online Economy,” Surveillance and Society, 8(3), pp. 275-289.

Andrejevic, M. (2010). “Reading the Surface: Body Language and Surveillance.” Culture Unbound, 2; pp. 15-36.

Andrejevic, M. (2009) “Productive Play 2.0: The Logic of In-Game Advertising,” Media International Australia, 1(130), pp. 66-76.

Andrejevic, M. (2009). “Critical Media Studies 2.0 – an Interactive Upgrade.” Interactions: Studies in Communication and Culture, 1(1), pp. 28-40.

Volcic, Z. and M. Andrejevic (2009). “That’s Me: Nationalism and Identity on Balkan Reality TV.” Canadian Journal of Communication 34(1), pp. 7-24.

Andrejevic, M. (2008) “Watching Television Without Pity: The Productivity of Online Fans” Television & New Media, Vol. 9 Issue 1, pp. 24-46.

Andrejevic, M. (2007) “Surveillance in the Digital Enclosure.” Communication Review. Vol. 10 Issue 4, pp. 295-317.

Andrejevic, M. (2006). “The Discipline of Watching: Detection, Risk, and Lateral Surveillance.” Critical Studies in Media Communication 23(5), pp. 392-407.

Andrejevic, M. (2006). “Interactive (In)Security: The Participatory Promise of Ready.Gov.” Cultural Studies 20(4-5), pp. 441-458.

Andrejevic, M. (June 2005). “Nothing Comes Between Me and My CPU: Smart Clothes in the Digital Enclosure.” Theory, Culture, and Society, 22(3), pp. 101-119.

Andrejevic, M. (Winter, 2005) “The Work of Watching One Another: Lateral Surveillance, Risk, and Governance. Surveillance and Society, 2(4), pp. 479-497.

Andrejevic, M. (2003) “Tracing Space: Monitored Mobility in the Era of Mass Customization,” Space and Culture, 6(2), pp. 132-150.

Andrejevic, M. (June, 2002) "The Work of Being Watched: Interactive Media and the Exploitation of Self-Disclosure" in Critical Studies in Media Communication. 19(2) pp. 230-248

Andrejevic, M. (June, 2002) "The Kinder, Gentler Gaze of Big Brother: Reality TV in the Era of Digital Capitalism" in New Media & Society. 4(2) pp. 251-270.

Infoglut: How to Much Information is Changing the Way We Think and
Know (Routledge, 2013)

iSpy: Surveillance and Power in the Interactive Era (University of KansasPress, 2007)

Reality TV: The Work of Being Watched (Rowman & Littlefield Publishers,2004)

"Media and Mobility" in The International Encyclopedia of Media Studies, 521-535 (J. Nerone, ed., Wiley-Blackwell, 2013)

"The Work of Being Watched: Interactive Media and the Exploitation of Self Disclosure," in The Media Studies Reader, 492-506 (L. Ouellette, ed., Routledge, 2013)

"Estranged Free Labor" in Digital Labor: The Internet as Playground and Factory, 149-165 (Routledge, 2012)

Education

Ph.D.
University of Colorado, Boulder

Master of Arts
University of Michigan

Bachelor of Arts
Williams College

Recent Courses Taught

Introduction to Digital Media Studies
Topics in Media Theory: Surveillance and the Media: Observation, Power and Control

Awards & Honors

Nancy Baym Book Award, Association of Internet Researchers (AoIR) 2014
(for Infoglut: How Too Much Information is Changing the Way We Think and Know)

Dean’s Scholar, University of Iowa 2007
(Recognizes newly promoted faculty members who “excel
in teaching and scholarship”)($5,000 research grant award)

Top Paper, Popular Communication Division, 2002
International Communication Association Annual Convention,

Center for the Humanities and the Arts graduate fellow,
University of Colorado, Boulder, 2000-01

Association of Internet Researchers; First Annual Nancy Baym Book Award, 2014. Awarded for Infogult: How Too Much Information is Changing the Way We Think and Know (Routledge).

Australia Research Council; QEII Fellowship and Discovery Grant for “The Monitored Audience: Protecting Personal Information in the Digital Era.” This is a five-year fellowship worth $390,000.

Social Science and Humanities Research Council (Canada), Named Collaborator: The New Transparency: Surveillance and Social Sorting Project; 2009 this was a five-year $2 million Canadian collaborative research grant based at Queen’s University, Ontario.

University of Queensland, 2007, Research Fellowship, This was a three-year fellowship award.

University of Iowa, 2005, Obermann Center Fellowship, Residential fellowship for research.

University of Colorado, Boulder. Thomas Edwin Devaney Dissertation Fellowship, 2000-01. Tuition waiver plus stipend ($65,000).