Giving Day Advocate Toolkit

Students looking at laptop computer

Pomona College’s inaugural Giving Day builds on the strong momentum of Sagehen Athletics Giving Day, celebrating Sagehens coming together to support the student experience by making a gift. It would not be possible without our advocates, a special group of volunteers ensuring our Giving Day on March 4-5 is a success. 

Fill out our Giving Day Advocate volunteer form today!

You can use the resources provided in this digital toolkit to:

  • Invite fellow Sagehens to get involved by making a gift.
  • Spread awareness leading up to and during Giving Day.
  • Support your outreach efforts by sharing messages through email, text, social media posts and in one-on-one conversations.

Frequently Asked Questions

What is Giving Day’s purpose?

To celebrate Sagehen philanthropy and increase donor participation! As an advocate, you can help us reach our community-wide goal of 1,690 donors, a donor for every Pomona student! You can also help unlock generous challenge gifts, including many supporting the success and well-being of our student-athletes and Sagehen Athletics teams. Whether it’s $5 or $500, every gift counts toward our goal.

When is Giving Day?

Giving Day is March 4-5, 2026!

When will you start accepting gifts?

Right now! There are two great ways to support Pomona’s Giving Day:

Make a gift to Pomona College

Make a gift to Sagehen Athletics

What are challenges and matching gift opportunities?

Many individuals, families, and alumni are offering a variety of matches and challenges this year, which will increase the impact of your gift. Throughout the day, these match and challenge opportunities will help your gift go even further, meaning your $10 could turn into $20 or unlock a significant bonus gift for Pomona and our athletic programs!

How do I spread the word?

Communicate with your network through email or text messages, social media posts and word of mouth. We’ve provided email and social media templates below. Set attainable goals you feel comfortable you can achieve, such as:

  • Sending 10 text messages
  • Sending 10 emails
  • Calling five classmates
  • Create/share three social media posts
  • Adding Pomona College’s Giving Day to your calendar and inviting your friends
    • Add to Google Calendar
    • Add to Outlook Calendar  
    • Add to Apple Calendar
  • Create a personal video on the giving page

How do I create a personal advocate link?

Login to GiveCampus and scroll to the advocates section. The built-in sharing buttons (located underneath the campaign video and on the Advocates tab) generates a campaign link that allows you to track incoming gifts from your outreach.

Who can I contact if I have questions?

Pomona College Giving Day advocates may direct questions to Sarah Sachs, Director of Leadership & Reunion Giving, at 909-607-3022 (direct), or 909-362-1333 (mobile).

Sagehen Athletics Giving Day advocates may email Rachel Pulido, Director of Development for Athletics, Recreation and Wellness.

Social Media and Email

Social media and email guidance

Feel free to adapt the language and structure of your messages to match your own voice and fit the social media networks you choose. Use Instagram and Facebook, if possible.

LinkedIn is another great way to engage with fellow Sagehens and encourage them to make their gift during Pomona’s Giving Day!

Where to find us on your social networks and tag us #pomonagivingday or #GoSagehens

Social media tips and tricks

  • Record a 15-second video on your smart phone, rather than just posting a graphic. Seeing a real face and hearing a real voice can be more effective than an image, although we do encourage you to use our graphics.
    • You can also use this video as a testimonial on the giving page!
  • Tag several of your classmates, teammates, fellow families or friends in the comments and say, "I just gave on Pomona’s inaugural Giving Day! @Jane @Joe @Sam, will you join me?"
  • On Instagram, links in captions don't work. We recommend putting the giving link in your bio or using the link sticker in Instagram Stories.

Email tips and tricks

  • "P.S." Strategy: People often skip to the end of an email. We recommend putting the giving link in a "P.S." at the bottom of your email. An example is below, but feel free to make it your own!
    • P.S. If you're short on time, here is the direct link to help us hit our 1,690 donor goal: [Link]
  • Forward an official Pomona College Giving Day email with your personal note at the top. It can be easier than starting a fresh email!
  • Hyperlinks: We recommend hyperlinking a full sentence [e.g., make your gift] rather than pasting the entire URL. It looks more polished!
  • The most effective part of your email is the sentence(s) you add about your own connection to Pomona. Don’t be afraid to get specific!

Social Media Templates and Graphics

Template 1: Save the date

Option 1:

March 4-5 is Giving Day! Mark your calendar, spread the word, and get ready to support student success, inside and outside the classroom. Visit [link] to learn more and make your gift early!

[Consider adding emojis to break up text: 📅✨💙 📅✨💙 📅✨💙]

Option 2:

We’re in the lead-up to Pomona’s inaugural Giving Day March 4-5! Come together as a Sagehen community to support current and future Pomona students. Make your gift today — [link] and show your early support!

[Consider adding emojis to break up text: 📅✨💙 📅✨💙 📅✨💙]

Template 2: Make a gift (March 4-5)

Option 1:

Alumni

My time at Pomona changed everything for me. From [insert class] to [specific memory], Pomona gave me [x, y, z]. Today, on Pomona’s Giving Day, I am giving back to ensure current Sagehens have those same life-changing opportunities. Join me in reaching our 1,690 donor goal, a donor for every student!

Families

Watching my student grow and thrive at Pomona has been such a rewarding journey. From [insert your student’s name]’s excitement about [major/club/class/activity] to the lifelong friendships [she/he/they] have built [insert area on campus], I am [insert emotion] to give back in honor of [name] experience at Pomona! Today is Giving Day, and I am making my gift to ensure every Sagehen, just like [name] has the support and resources they need to soar. Join me and the rest of the Sagehen community in reaching our 1,690 donor goal!

[Consider adding emojis to break up text: 🎉✨💙 🎉✨💙 🎉✨💙]

Option 2:

Join me in making a difference for Sagehen students on Pomona’s Day of Giving! I gave [if you are comfortable, add your gift amount] to support [area you gave to], and you can, too! Choose the campus area that means the most to you and make your gift at [link]. Show your support for Pomona students with me today!

[Consider adding emojis to break up text: 🎉✨💙 🎉✨💙 🎉✨💙]

Option 3:

1,690 students, 24 hours, one Sagehen community. I just made my gift for Pomona’s first-annual Giving Day. Who’s next? Make your gift at [link.]

[Consider adding emojis to break up text: 🎉✨💙 🎉✨💙 🎉✨💙]

Email Templates

Template 1: Before Giving Day (February)

Alumni

Subject line: Remember [tradition/landmark]? Plus, a quick save-the-date for March 4-5

Text:

Dear [name],

Thinking back on our time in Claremont, I still remember [memory]. Those experiences shaped who I am today.

On March 4-5, our Sagehen community is coming together for Pomona’s inaugural, community-wide Giving Day. Our goal is simple this year: 1,690 donors — one for every student currently on campus.

This year, I’m supporting [insert area you are supporting] because it made a huge impact on me. I’d love for you to join me in showing the next generation of Sagehens that we support them, just like alumni supported us as students.

How to get involved:

  • Make a gift – Every gift, no matter the size, helps Pomona students thrive. Give now at [link]!
  • Spread the word – Share why you are making a gift on Day of Giving on social media.
  • Join a challenge – Your gift could unlock extra support for a cause you care about!

You can make your early gift here [link] to get us started.

Chirp!

[Your Name]

Alumni athletes

Subject line: Remember game days at Pomona? Save-the-Date for Giving Day March 4-5

Text:

Dear [name],

Thinking back to our time at Pomona, I still remember [athletics memory — game day, teammate, coach, moment of Sagehen pride]. Experiences like those helped shape who I am today.

On March 4-5, we’re coming together for Pomona’s inaugural, community-wide Giving Day, building on the momentum of Sagehen Athletics Giving Day.

This year, I’m supporting Pomona-Pitzer Athletics because being a part of [team] taught me teamwork and leadership, skills that I still use today. I’d love for you to join me in showing today's student-athletes that we believe in them — in competition, in the classroom and beyond.

How to get involved:

  • Make a gift – Every gift, no matter the size, helps support student-athletes. Give now at [link]!
  • Spread the word – Share why you're giving to Sagehen Athletics on social media.
  • Join a challenge – Your gift could unlock extra support for your favorite team or athletic program!

You can make your early gift here [link] to get us started.

Chirp!

[Your Name]

Families

Subject line: Save the date for a new Pomona tradition, happening March 4-5

Text:

Dear [name],

As a fellow Pomona [parent/family member], I’ve seen firsthand how much [your student’s name and grad year] has grown this year. Whether it’s [x or y].

On March 4-5, we have a new opportunity to come together as families during Pomona’s Giving Day. The goal is simple: 1,690 donors for 1,690 students on campus. I am supporting [area] because I want to ensure every student, like [your student name] has the resources to thrive just like [him, her, them]. I hope you’ll join me!

How to get involved:

  • Make a gift – Every gift, no matter the size, helps Pomona students thrive. Give now at [link]!
  • Spread the word – Share why you are making a gift on Day of Giving on social media.
  • Join a challenge – Your gift could unlock extra support for a cause you care about!

You can make your early gift here [link] to get us started.

Chirp!

[Your Name]

Families of athletes

Subject line: Rally Around Our Sagehen Student-Athletes on Giving Day March 4-5

Text:

Dear [name],

As a [parent/family member] of a Sagehen student-athlete, I’ve seen firsthand how much [student’s name and grad year OR my student/nephew/niece/son/daughter/child] has shaped [his/her/their] experience — building confidence, discipline, friendships and lifelong memories.

On March 4-5, we have a new opportunity to come together as families during Pomona’s inaugural, community-wide Giving Day, building on the immense success of Sagehen Athletics Giving Day.

I am supporting Pomona-Pitzer Athletics because student-athletes balance academics and competition with dedication and heart. Our support helps provide training resources, travel, equipment and an unmatched student-athlete experience.

How to get involved:

  • Make a gift – Every gift, no matter the size, helps support student-athletes. Give now at [link]!
  • Spread the word – Share why your family is supporting Sagehen Athletics on social media.
  • Join a challenge – Your gift could unlock extra support for your favorite or athletic program!

You can make your early gift here [link] to get us started.

Chirp!

[Your Name]

Template 2: Make your gift today (March 4-5)

Alumni

Subject line: It’s Pomona’s Giving Day! Help us reach 1,690 donors!

Text:

Dear [name],

Today, the Sagehen community is coming together for Pomona’s Giving Day, and we are soaring to a goal of 1,690 donors in 24 hours.

I just made my gift to [area]. Will you join me? Whether it’s $10 or $1,000, your participation is what matters most. Help us show current Sagehens the power of our alumni network!

How you can help today:

  • Give now – Every gift, no matter the size, makes an impact. Make your gift at [link]!
  • Share your Pomona story – Post on your social media channels and talk about why you are making your gift during Giving Day to encourage others.
  • Join a challenge – Your gift could unlock extra support for a cause you care about!

You can visit this [link] to give before Giving Day is over!

Chirp!

[Your Name]

Alumni athletes

Subject line: It’s Game Time! Support Sagehen Athletics March 4-5

Text:
Dear [Name],

Today, the Sagehen community is coming together for Sagehen Athletics Giving Day.

I just made my gift to support Pomona’s student-athletes. Will you join me? Whether it’s $10 or $1,000, your participation shows our student-athletes that the Sagehen community stands behind them — every practice, every competition, every season.

How you can help today:

  • Give now – Every gift, no matter the size, makes an impact. Make your gift at [link]!
  • Share your Pomona pride – Post on your social media channels and tell others why you're giving to Sagehen Athletics. #GoSagehens
  • Join a challenge – Your gift could unlock extra support for your favorite or athletic program!

Visit this [link] to give before Giving Day is over!

Chirp!

[Your Name]

Families

Subject line: It’s Pomona’s Giving Day! Help us reach 1,690 donors!

Text:

Dear [name],

Today is the day! Pomona’s Giving Day is officially underway.

Our goal of 1,690 donors represents the entire student body, including our own student. I just made my gift to support [x] to help keep the Pomona experience extraordinary.

If you haven’t had the chance yet, please join me in making a gift of any size. It is a powerful way to show our students that the entire Sagehen family is cheering them on.

How you can help today:

  • Give now – Every gift, no matter the size, makes an impact. Make your gift at [link]!
  • Share your Pomona story – Post on your social media channels and talk about why you are making your gift during Giving Day to encourage others.
  • Join a challenge – Your gift could unlock extra support for a cause you care about!

You can visit this [link] to give before Giving Day is over!

Chirp!

[Your Name]

Families of athletes

Subject line: It’s Sagehen Athletics Giving Day! Support Student-Athletes Today

Text:

Dear [name],

It’s game time! Sagehen Athletics Giving Day is officially underway.

I just made my gift to Pomona-Pitzer Athletics to help our student-athletes excel in competition and in the classroom. Whether it’s $10 or $1,000, your participation helps ensure they have the resources they need to thrive.

If you haven’t had the chance yet, please join me in making a gift of any size. It is a powerful way to show our Sagehen athletes that the entire Sagehen family is cheering them on.

How you can help today:

  • Give now – Every gift, no matter the size, makes an impact. Make your gift at [link]!
  • Share your story – Post on your social media channels and share why your family supports Sagehen Athletics.
  • Join a challenge – Your gift could unlock extra support your favorite team or athletic program!

You can visit this [link] to give before Giving Day is over!

Chirp!

[Your Name]